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Lead Generation

How effective is your lead generation?

Too many businesses have one or two proven lead generation methods to reach new customers.  For many, this is usually word of mouth or the use of direct sales.

In unlocking the potential of your business, the most dangerous number is one – one key customer, one key employee or one lead generation method.What happens if you rely on one salesperson and that person leaves or you rely on SEO and Google change their algorithm?

If your business is doing OK with one single lead generation method, imagine also what could be achieved if you had five or ten proven lead generation methods!

Test out new methods of lead generation

If you want successful selling, it will involve short, medium and long term targeting. While many appointments and sales opportunities can be closed by calling at exactly the right time, others may take time to warm to your products or services. This could be due to various reasons including the decision makers involved, the priorities within the target company, or perhaps the changing business needs of the company itself.

When you partner with Rathbone Results we will ask you some fundamental questions about your current operations. How many of the following 12 methods of lead generation are you using? How many of these lead generation methods have you tested in the past? Did you follow best practice in implementing these lead generation methods?

  1. Referrals
  2. Telemarketing
  3. Direct mail
  4. Networking
  5. Public relations
  6. Advertising
  7. Pay Per Click
  8. Exhibitions
  9. Seminars
  10. Talks
  11. Joint Ventures
  12. Email marketing

If you would like support in developing and implementing multiple methods of lead generation in your company, then Rathbone Results can help you.

Significantly improve the success of your lead generation methods, contact us now on
020 8798 0175.

Download our free Top Tips for Running Successful Direct Mail Campaigns.