Business is bound to become more demanding.
- Develop your mind-set
- Shape strategy
- Engage people
- Develop customers / clients
- Generate leads
- Manage money
Three mind-sets characterise most business leaders, especially but not exclusively business owners.
- Earn as much as possible.
- Have a great lifestyle.
- Leave a legacy.
What is it for you, for your people? How has Brexit changed that?
Ask: How can we make the most out of Brexit in our business. “Putting a blanket over my head until I can makes sense of this”, (business leader, Sunday Times, June 26th), is not the best approach. Think: what new market needs does Brexit pose? How can my business address that uniquely?
Equip your people to deliver your business plan. If you don’t have a plan, bring your top-team together to structure your thinking, to re-tune your strategies and to shape new ones that align to emerging realities. Be clear about ‘first-steps’. It’s even more critical in times of significant change.
Develop Customers/ Clients
It costs 4-10 times more to win new customers than to retain and grow existing ones. By developing existing customers we also create strong reference sites and referral opportunities. So, thinking of existing customers, ask: How will Brexit affect them? How can we better serve, add value to them?
By using multiple lead-generation methods, you strengthen your business. For example, do/can you use, test and measure the effectiveness of: direct sales, website, email marketing, customer referral schemes, endorsements, telemarketing, advertising, direct mail, networking, social media.
All things being equal – which of course they will not be – a fall in sterling boosts sales if you export but squeezes margins if you import materials and products. Renegotiate longer-term deals with suppliers. It is in your suppliers’, your customers’ and your own interest to continue to do business!
Cora Lynn Heimer Rathbone is a trusted business adviser and a Partner at Rathbone Results
Rathbone Results: 020 8798 0175; email@example.com.